How Grupo Kazaro expanded their benefits strategy to reach the entire operation with Maslow
With benefits limited to certain profiles and without a formal recognition structure, Grupo Kazaro needed a solution that would allow them to organize, expand and make their offering more equitable.
High
Benefit perception
Immediate improvement and high acceptance from month one
Full
Operational control
Detailed reporting provides complete program visibility
Highly valued
Usage flexibility
Conversion to digital wallets became the team's preferred use
Grupo Kazaro
With benefits limited to certain profiles and without a formal recognition structure, Grupo Kazaro needed a solution that would allow them to organize, expand and make their offering more equitable.
Industry
Servicios de limpieza
Employees
~15 empleados
Country
Argentina
The Challenge
At Grupo Kazaro, the challenge wasn't just offering incentives — it was ensuring they impacted the entire organization, especially operational teams. With a growing structure, they needed a clearer and more effective way to recognize performance.
Before Maslow, benefits existed but were limited. They focused mainly on middle management and one-off actions like birthday gifts. The problem was clear: a large part of the team, especially operations, didn't have concrete benefits or a structured recognition system.
This created lack of equity in the benefits offering, difficulty recognizing performance tangibly and absence of a tool to scale the model. They needed a solution that not only expanded the offering but also organized the process.
The Solution
The goal was clear: formalize recognition and make it accessible to everyone. With Maslow, Grupo Kazaro implemented a performance-linked credit model.
The dynamic: monthly credit loads based on performance, evaluation based on compliance, schedules and results, and freedom to choose how to use the benefits.
The platform offers wide variety of options, credit conversion to digital wallets, simple and intuitive experience and centralized management. It also covered different needs without limiting the benefit to a single option.
“We needed a solution that would let us organize and expand benefits. Maslow fit perfectly with what we were looking for and allowed us to reach the entire operation simply and effectively.”
The Results
High — Benefit perception. Immediate improvement and high acceptance from month one
Full — Operational control. Detailed reporting provides complete program visibility
Highly valued — Usage flexibility. Conversion to digital wallets became the team's preferred use
Products Used
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